Partner with the Sydney Swans
At the Sydney Swans, we're more than just a football club — we're a powerful sporting brand with a rich heritage, a passionate national supporter base, and a commitment to excellence on and off the field.
Partnering with the Sydney Swans offers brands the opportunity to align with a trusted, values-driven organisation that continues to lead the way in the AFL and Australian sport.
Why Partner With Us?
- Unrivalled Brand Exposure
With national free-to-air broadcasts, digital platforms reaching millions, and strong game-day attendance at the iconic SCG, your brand will enjoy visibility across Australia — and beyond. - Deep Community Engagement
From grassroots programs to youth development and First Nations initiatives, our reach extends well beyond match day. Partnering with us means supporting a club that's making a real impact in communities. - Premium Corporate Networking
Gain access to exclusive match-day experiences, inner sanctum events, and tailored networking opportunities with other premium brands and business leaders. - A Loyal, Passionate Fanbase
The Swans boast one of the AFL's most loyal and engaged supporter bases, offering strong affinity and brand loyalty for our partners.
A Partnership Built for Performance
Whether you’re a national brand seeking mass reach, or a premium business looking to engage a high-value audience, we offer a range of tailored sponsorship and partnership packages to suit your goals.
From major naming rights and apparel branding, to digital content partnerships and experiential activations — we’ll work with you to craft a partnership that delivers measurable value.
